Too Much

about


 

THE LOGO

As purveyors of visual communication, it may be helpful to understand a little about the Principal Type logo. Before the invention of paragraphs, a symbol was used to indicate further elaboration of a written concept. Over time it evolved into a character called a pilcrow and became used specifically for paragraph returns. 

Whether dispersed throughout an authors words or structuring a programmers code, the pilcrow remains hidden from view. An invisible character signifying the beginning of another line of thought makes a perfect icon for a graphic design educator with an enthusiastic passion for typography.

Inspired by fundamental design principles, the mark can be easily replicated using Franklin Gothic Extra Condensed, three squares, and a circle. 

 

 

THE PRINCIPAL

Nathan Savage resides in Oregon and serves as the head of the Graphic Design Program at Portland Community College. He spent much of his early years drawing letterforms with No. 2 pencils and various ink pens on cassette tapes and skateboard decks. While earning a BFA in Communication Design from Texas State University, he spent a summer interning with the New York office of Pentagram. While under the supervision of Woody Pirtle and Paula Scher's creative team, he was fortunate enough to be art directed while collaging an extra large poster for the AIGA by hand using torn paper and spray paint. 

Prior to moving to the Pacific Northwest, he worked for a decade in NYC as a designer developing visual solutions for the entertainment industry. His work can be regularly seen in book stores, juke boxes, television sets, and a line of women's footwear. In addition to having work published in multiple issues of Communication Arts, Graphis, and How, his package design projects have been the primary graphic influence behind a platinum selling music collection for Ken Burns and a Grammy nominated boxed set for SONY. Nathan has been a member of the Type Directors Club since 2001 and continually pesters his students about typography.